DoorDash-All-the-Ads

DoorDash had an ambitious plan for Super Bowl 2024 - deliver every product advertised during the big game to one lucky sweepstakes winner, with one huge catch.

Services

Creative Strategy

Client

DoorDash

Year

2024

DoorDash came to us in H2 wanting help pushing into upper funnel objectives in anticipation of a UI and service offering update that would launch along with a Super Bowl spot and sweepstakes. The brand is well know as a prepared-food delivery service, but not really for anything else. To truly change how people saw DoorDash, we needed an epic, way to launch its new position - that DoorDash can deliver just about ANYTHING. To do this, Wieden+Kennedy devised a stunt to deliver every item advertised during the Super Bowl

to one lucky person who enters a promo code on DoorDash's website. One catch, the promo code is crazy-long. To extend the spot on Meta, DoorDash partnered with Lonnie Marts (the official 'Dashspondent'), and a series of other diverse creators, across categories like Food, Cars, Gaming, and "Nerdstyle" to tease the sweepstakes leading up to the big game, keep a running tally of items during the game, and then go live immediately following the spot to help people correctly enter the impossibly long promo code.